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Front-side	Reverse-side
+Prejudice:+ An usually negative attitude towards a person/people based on their membership to a particular social group. This attitude is formed on the characteristics thought to be common to all members of this group; prejudice can be negative or positive however the negative is concentrated on more by psychologists because of the damaging effects it has.	+Discrimination:+ treating someone in an undesirable way because of their membership to a particular group. In most cases the behaviour is as a result of predjudice. Examples of discrimination include ignoring someone, or harassing and attacking them.
+STUDY+ Who: R. LaPiere (1934) Aim: To discover whether the link between prejudice and discrimination was direct or indirect. Method: He travelled round America with a Chinese couple at a time of anti-Chinese feeling across America; and discrimination was not illegal. During his travels he visited hotels and restaurants with the couple to see how they were treated. After his visit he wrote to all the establishments he visited and asked about their attitudes towards Chinese people.	Findings: During the whole of their travels around the USA they visited 200 hotels and restaurants, and yet they only experienced discrimination once. However afterwards he recieved over 100 replies to the letters he sent and out of them 90% said that their establishment did not accept Chinese clients. Conclusion: That prejudice and discrimination are not directly linked, however there may be other reasons for these results; LaPiere did note this.

Front-side

Reverse-side

+Prejudice:+ An usually negative attitude towards a person/people based on their membership to a particular social group. This attitude is formed on the characteristics thought to be common to all members of this group; prejudice can be negative or positive however the negative is concentrated on more by psychologists because of the damaging effects it has.

+Discrimination:+ treating someone in an undesirable way because of their membership to a particular group. In most cases the behaviour is as a result of predjudice. Examples of discrimination include ignoring someone, or harassing and attacking them.

+STUDY+
Who: R. LaPiere (1934)
Aim: To discover whether the link between prejudice and discrimination was direct or indirect.
Method: He travelled round America with a Chinese couple at a time of anti-Chinese feeling across America; and discrimination was not illegal. During his travels he visited hotels and restaurants with the couple to see how they were treated. After his visit he wrote to all the establishments he visited and asked about their attitudes towards Chinese people.

Findings: During the whole of their travels around the USA they visited 200 hotels and restaurants, and yet they only experienced discrimination once. However afterwards he recieved over 100 replies to the letters he sent and out of them 90% said that their establishment did not accept Chinese clients.
Conclusion: That prejudice and discrimination are not directly linked, however there may be other reasons for these results; LaPiere did note this.

Prejudice and Discrimination